Motion Graphics Artist & Search Engine Optimization / Marketing Expert

As a versatile professional, I seamlessly navigate the realms of Motion Graphics and Search Engine Optimization (SEO) / Marketing, fusing creativity with strategic expertise.

OnFulfillment
SEO / Marketing / Video Consultant
Remote from Atlanta, GA – Company in San Francisco, CA
June 2022 – October 2023

Taught cross-departmental teams SEO and Marketing during a website rebuild and created an ongoing strategy for growth with website, digital videos, and outreach
o Doubled sales leads upon website launch and ongoing
o Achieved #1 rankings for targeted keywords

Accelerate Education
Motion Graphics Artist / Animator
Remote from Atlanta, GA – Company in Anthem, AZ
February 2020 – June 2022

Created learning modules for online education utilizing animation, motion graphics, editing, audio, and music.
o Recognized for producing the highest quality science and social studies videos


Renkrik Studios
Motion Graphics Artist / Coordinator
Atlanta, GA and Remote
September 2014 – January 2020

Services – Motion Graphics, 2D Animation, Digital Compositing, Interactive Design, Editing, Graphic Arts, Color Grading, Lower Thirds, Photoshop Image Work, On-Set Screens, Special Effects, 3D titles, Music Videos, Explainers, Corporate Presentations

Film/TV Industry – Jacob’s Ladder, Keeping Up with the Joneses, Miracles From Heaven, Heels, Father Figures, Manifesto, Valor, Being Mary Jane Season 2-2a, Thank You For Your Service, Bastards, Sleepless Night, The 5th Wave, Red Band Society, Constantine, Survivor’s Remorse, Satisfaction, The Red Road, The Sorority, Remnants, The Greenskeeper

Companies – UPS, Turner Broadcasting Systems, General Electric, Cingular Wireless

 

Izenda
Marketing Director
Atlanta, GA

April, 2014 – October, 2014

  • Built a marketing department with an ongoing plan focused on lead generation, future ad campaign strategies, and initial website improvements for longterm, organic growth

  • Trained team members in keyword research, website structure, ppc tactics, video editing, competitive analysis, and design practices

  • Redesigned the website homepage to match owner’s specifications while managing the development utilizing programmers in-house and off-site

  • Integrated marketing automation

  • Built new landing pages resulting in improved conversion scores

  • Tested 3rd party messaging/branding suggestions

  • Performed other duties as requested including bug fixes, press releases, A/B testing, webinars, Camtasia videos, conference graphics, communicating with advertisers, etc

 

AMS Vans
SEO / Marketing Director
Atlanta, GA

May, 2009 – March, 2014

  • Created and directed a department producing daily content, marketing, social media, link-building, graphic design, and search engine optimization

  • Directed multiple outsourced projects including building responsive websites, pay-per-click, content development, infographics, and content management software solutions

  • Trained a team of interns for routine search engine optimization, social media, and design tasks

  • Designed the top-performing website and coordinated the development with in-house programmers

  • Increased sales-specific web traffic and phone calls 37% year after year with new sales records being achieved ongoing

  • Developed new segments of the website increasing traffic 200% within 6 months

  • Communicated with IT for planning, development, user testing, quality control, and ongoing technology needs

  • Laid out the infrastructure for multiple websites selling similar products with diverse primary, secondary, and semantic keywords as well as location-based searches

  • Fixed existing Google penalties on multiple websites

 

Instawares
Senior Designer / Marketing

Atlanta, GA

March, 2005 – October, 2006

  • Senior Artist in charge of website layout, search engine optimization, pay-per-click marketing, advertising/graphic design, and corporate B2B development

  • Increased web sales by 100% while maintaining the current costs and internet rankings with pay-per-click

  • Increased overall search engine presence online to top rankings using organic search engine marketing

  • Created the design of a platform for large corporate entities such as Subway to use to manage/buy equipment, maintain inventory, share advertising material between franchises, email communication, auto-ordering products, and much more

  • Worked with advertisers to create/display/track results for ad campaigns

  • Created minimal cost newsletter resulting in 1200% weekly sales jump for the first blast followed by at least 400% for each following campaign utilizing customer email database

  • Developed ideas for new product sales techniques using existing technologies and platforms

  • Redesigned product tree and subcategory layouts resulting in continuous higher sales and more products purchased per sale.

  • Trained graphic artists and interns

Travelers Wellness Center
Senior Designer / SEO

Corpus Christi, TX

October, 2005 – March, 2008

  • Created multiple websites maintaining a high level of usability, optimization, and required regulations within the healthcare industry

  • Developed new call center script and brand awareness material resulting in 500% increase in appointments and sales

  • Managed pay-per-click listings increasing leads by 150% to the call center

  • Incorporated search engine optimization into the website for ongoing organic traffic growth

  • Performed all graphic design needs such as logo designs, business cards, posters, brochures, mailers, email advertising, training manuals, booklets, and special event materials

  • Worked with the head programmer to develop and maintain the website according to strict health management and copyright guidelines

  • Maintained updates of regulations across all forms of advertising material, online webpages, consumer health cards, and training manuals

Matrix Group Limited
Webmaster / Graphic Designer

Tampa/St. Petersburg, Florida

July, 2003 – March, 2005

  • Responsible for managing or producing web-related projects including design, Internet marketing, researching new web technologies, outsourcing, and pay-per-click campaigns

  • Maintained 3 large web sites daily including updating content, email advertising, promotions, banner rotation/design, affiliate program, and graphic design work

  • Developed new layout and homepage for SweetandPowerful.com while maintaining existing internal structure resulting in web sales increasing 300% consistently

  • Increased search engine placement by attaining over 500 top 10 rankings for competitive keywords on all major search engines

  • Designed new apparel and merchandise with the fashion director. The Team Florida wrestling singlet is nationally known and collectible

  • Repaired infrastructure of web sites including search function, product display, and layout

  • Organized entire product and model image collection to one central location in a comprehensible format for archive and network access purposes.

  • Designed a minimal cost e-newsletter for volleyball enthusiasts which resulted in increased return customer sales

Mind Flash Media
Graphic Artist / Web Designer

Tampa/St. Petersburg, Florida

October, 2002 – July, 2003

  • Designed internet marketing campaigns for all web sites and doubled previous click-through rates for all advertising campaigns within 6 months

  • Worked closely with clients designing html-based ads for opt-in email advertising and increased sale price because of the quality of work/demand

  • Maintained, brainstormed new material, and recruited authors for a weekly e-newsletter catering to the recruiter and HR industry resulting in 500% click rate increase and reduced project time by 50%

  • Produced web sites and logo designs for clients and subsidiaries of Mind Flash Media

  • Re-designed existing layouts for back end job boards on several high-traffic web sites

  • Created interactive desktop recruiter training programs and manuals

  • Developed in-house training material and tracked statistics of advertising campaigns

Raven Studio Arts
2D/3D Computer Artist

Greater Atlanta Area

September, 1999 – May, 2003

  • Main design and implementation of all projects with ongoing communication with clients

  • Produced motion graphics for companies such as Cingular Wireless, Red Bull, and GE

  • Developed and maintained monthly in-house advertising videos

  • Completed web site, logos, design work, editing, and photo correction

  • Videographer for nationally known bands through the Riviera Club

  • Trained graphic artists and interns in 3D animation, editing, and graphic design

8 months consulting with Bruce Clay

The first company to offer seo services

8 months consulting with Bruce Clay

The first company to offer seo services

6 months consulting with Mainstreet Host

A top-10 ranking company for “seo” and “search engine optimization”

6 months consulting with Mainstreet Host

A top-10 ranking company for “seo” and “search engine optimization”

$14,000.00 scholarship

Columbus College of Art and Design

$14,000.00 scholarship

Columbus College of Art and Design

$500.00 scholarship

Water Tower Arts Center in Louisville, KY

$500.00 scholarship

Water Tower Arts Center in Louisville, KY

Certified in Photoshop

Brainbench Certification in Adobe Photoshop

Certified in Photoshop

Brainbench Certification in Adobe Photoshop



Illustration and Fine Arts
2 years towards Bachelor of Fine Arts Degree
1995-1997

  • Top ten school in the US for fine art

  • Disney recruitment school

 

3D Computer Animation
Associates of Arts Degree
1997 – 1999


Traumatized.com
(Volunteer)

Founded/created a website for mental health professionals and the public.
100% of profits from the store and donations fund trauma-related research, education, and assistance.