SEO/Marketing Professional
As an accomplished SEO/Marketing Director, Amelia has consistently delivered exceptional results across a broad spectrum of SEO and marketing strategies, showcasing extensive experience and a proven track record of success.
- Team Leadership and Management: She has a strong track record of building and managing diverse cross-functional teams, consisting of SEO specialists, marketing professionals, writers, IT experts, graphic designers, interns, and vendors.
- Dominating Competitive Niches: Amelia has successfully secured and maintained #1 rankings in fiercely competitive industries such as healthcare, IT, automotive, restaurant supply, and others.
- Validation from Industry Leaders: She has collaborated with both the oldest and highest-ranking SEO companies, earning their validation and trust in her SEO methods.
- Impressive Ranking for High-Competition Terms: Amelia achieved top 10 rankings for a highly competitive term – “wrestling,” using self-guided tactics.
- Revenue Doubling: Amelia doubled sales for an eCommerce product feed within just two weeks while keeping the budget constant.
- Organic Traffic Growth: She developed new website segments, resulting in a 200% increase in relevant organic traffic within six months.
- Google Penalty Resolution: Amelia successfully itemized and corrected multiple existing Google penalties, restoring website health and performance.
- Innovative Campaigns: She introduced a newsletter that led to a staggering 1200% weekly sales increase upon the initial send, with a 400% ongoing improvement.
- Enhanced Web Design: Through website redesigns, whether executed in-house, with vendors, or utilizing her own skills, Amelia has boosted ongoing sales 300% and increased organic traffic for new and established keywords.
- Strategic Internet Marketing: Her internet marketing campaigns have doubled click-through rates within six months for multiple websites.
- Influencer Engagement: Amelia has successfully recruited industry leaders as authors, resulting in a substantial increase in readership and trust.
- Conversion Rate Optimization (CRO): With A/B testing and landing page optimization, there have been ongoing increases in user engagement and, ultimately, higher conversion rates.
- Local SEO Excellence: By optimizing Google My Business profiles, local keyword targeting, and region-specific strategies, Amelia significantly boosted local visibility for businesses and driven higher foot traffic and conversions.
- Content Strategy: She has devised and executed content plans that resonate with varied target audiences, fostering engagement and attracting organic traffic.
- E-commerce Growth: She has harnessed strategies like product optimization, structured data implementation, and re-marketing campaigns to elevate online sales and revenue.
- User Experience Enhancement: Focusing on user experience (UX) improvements, Amelia has driven measurable results extending time-on-site and ensuring an overall user-friendly environment while adhering to SEO standards.
- Data-Driven Decision Making: Her approach to SEO and marketing is firmly rooted in data analysis using using data-driven insights to guide strategy, refine tactics, and achieve concrete results.
- Community Building and Engagement: Amelia has successfully cultivated active user engagement, discussions, and brand advocacy, underscoring the power of community-driven marketing.
- Technical SEO Expertise: She improved website health through site speed optimization, mobile-friendliness, and structured data implementation.
- Multichannel Marketing: Amelia excelled in creating integrated marketing campaigns that span various channels, seamlessly targeting audiences across platforms such as social media, email marketing, and paid advertising.
- AI Integration: She has successfully integrated AI technologies into SEO and marketing strategies, optimizing campaigns and enhancing user experiences.
Amelia’s strategic approach involves:
- Comprehensive Website Audit: assessing websites, analyzing strengths, past successes, competitor strategies, market trends, and team/vendor interviews. This holistic approach helps identify skill gaps, areas for improvement, and sets clear business goals.
- Onsite SEO Improvements: complete keyword map, develop guidelines for new content, train team members, and handling ongoing link building, content optimization, technical onsite data improvements, internal linking, onsite silos, structured data, and local ranking enhancements.
- Offsite SEO Strategies: offsite marketing strategies, including link building, social media planning, outreach, and paid advertising. These efforts result in increased brand visibility and authority, extending our reach and driving more organic traffic to websites.
- Offsite Marketing Strategies: extend beyond traditional SEO to encompass a comprehensive offsite marketing strategy that focuses on revenue growth, lead generation, and brand awareness.